Digital Roxy is a legal marketing agency that combines in-house software development with SEO, content strategy, and paid advertising to help law firms generate retained cases.
Your Next Client Is
Searching Right Now.
Will They Find You?
Legal keywords are the most expensive clicks in Google's entire ecosystem. We make sure your firm earns the rankings instead, so every lead that calls you already trusts you.
A single click on "personal injury lawyer" costs over $150.
Don't believe us? Google it. We'll wait.
Most firms burn through ad budgets and call it marketing. We build the kind of online presence that generates retained clients organically. Month after month, without paying Google for every single lead.
The firms ranking on page one aren't always the best lawyers. They're the best-marketed ones. That's where we come in.
Being a lawyer is
hard enough.
You built your practice on winning cases, protecting clients, and fighting for justice. But the courtroom isn't where your next case starts anymore. It starts on a screen, with a search, at 11 PM, from someone who needs help now.
If your firm doesn't show up, someone else's will.
We're not a generic agency that Googled "what is legal marketing" last week. We know the difference between a retained case and a form fill, and we know that's the only metric that matters to you.
Talk to Our TeamLaw Firms We Help Win
Every practice area has different search patterns, competition levels, and case values. We build custom strategies for each one.
Personal Injury
Family Law
Criminal Defense
Immigration
Medical Malpractice
Bankruptcy
Mass Torts
Estate Planning
How We Put Your Firm on Page One
No guesswork. No cookie-cutter playbooks. Every engagement starts with data, moves through execution, and is measured by one thing: cases.
We Audit Everything
Before we touch a single keyword, we tear apart your online presence. Your rankings, your competitors, your local SEO, your website speed, your backlink profile. You get a clear picture of where you stand and exactly what needs to happen.
- Local SEO & GBP analysis
- Competitor ranking audit
- Practice area keyword research
- Technical SEO health check
We Own the Map Pack
When someone searches "lawyer near me," the top three local results get the calls. We optimize your Google Business Profile, build citations, generate reviews, and execute local link building until your firm dominates that map.
- Google Business Profile optimization
- Local citation building & cleanup
- Review generation strategy
- Local link building
We Build Your Authority
Google ranks experts, not websites. We create practice area pages that demonstrate your expertise, publish content that answers the questions potential clients are actually asking, and build the backlink profile that tells Google your firm is the real deal.
- Practice area landing pages
- Legal blog content strategy
- Authority backlink campaigns
- Schema & structured data
We Turn Traffic Into Cases
Rankings mean nothing if they don't convert. We manage Google Ads for immediate visibility, optimize every conversion path, track calls and form fills down to the keyword, and deliver monthly reports you can actually read. No jargon, no fluff, just numbers.
- Google Ads campaign management
- Lead tracking & attribution
- Conversion rate optimization
- Monthly performance reports
The Agency You'll Wish You
Called First
Marketing + Software, Under One Roof
We don't just rank your firm on Google. We also build custom software that accelerates your case processing, automates intake, and gives your team an unfair operational advantage. One agency. Both sides of the equation. Learn More
We Count Cases, Not Clicks
Impressions don't pay your associates. We track cost per retained case, not vanity metrics. Every strategy we build is measured by one thing: clients who actually sign with your firm.
Custom Per Practice Area
Personal injury, family law, criminal defense, immigration. Each one has different search behavior, different intent, different competition. We build a separate strategy for every practice area your firm serves.
No Black Boxes
You'll see exactly what we did, what rankings moved, how many leads came in, what they cost, and what the plan is for next month. Full transparency. Always.
Straight Talk.
Straight Pricing.
No hidden fees. No six-month lock-ins. 60-day termination clause on every plan. We keep you because we deliver, not because a contract traps you.
- Full technical SEO audit
- Competitor ranking review
- Practice area keyword research
- Prioritized action plan
- 45-minute strategy call
- 8,000 words new content/month
- Authority backlinks
- GBP management
- Technical SEO maintenance
- Monthly performance report
- 15,000 words new content/month
- Quarterly PR Campaigns
- Google Ads management
- Call tracking & attribution
- Up to 3 locations
Multi-Location.
Market Domination.
For firms with multiple locations and practice areas that need enterprise-level strategy, content production, and digital PR. Custom scope defined after a strategy call.
- 20,000+ words new content/month
- Quarterly PR Campaigns
- Multi-location local SEO
- Dedicated account manager
- Quarterly strategy sessions
- 30,000+ words new content/month
- Monthly PR Campaigns
- Custom website rebuild (in-house dev)
- Google Ads + multi-channel
- Dedicated 4-person team
- Multilingual included
Not sure which plan fits your firm?
Tell us about your practice areas, locations, and goals. We'll recommend the right plan. No pressure, no commitment.
Book a Free Strategy CallQuestions? Straight Answers.
Your Competitors Are
Already Investing.
Every day without a digital marketing strategy is another day they're signing the cases that should have been yours. Let's fix that.